About Nice Korean Friend

Imagine you land at Incheon and a Korean friend is waiting for you — someone who tells you which SIM plan is actually worth it, which subway card to buy, what that button on the table does, and which “must-see” you can safely skip. Most visitors don’t have that friend. That’s the job of this site.

What we believe

• Honest advice, without the tourist hype. We share what locals genuinely think — what is worth your time, what is not, and what you should know before you go.
• Practical answers, clearly explained. We start with the information you need most, then add the context that helps you understand Korea better.
• Local insight with a global perspective. We combine firsthand knowledge of Korea with an understanding of the questions and challenges international visitors often face.
• Current and carefully checked. Korea changes quickly, so we review our guides regularly and clearly note when information may need confirmation.
• Respect goes both ways. We help visitors understand Korean culture and customs so they can explore with confidence, curiosity, and consideration.

Who writes this

Henry Lee — Co-founder & Writer. Henry holds a graduate degree from Korea University and has worked at tech startups and venture capital firms. He brings extensive international experience and a strong global network.

Kate Shim — Co-founder & Editor. A Korea native and graduate of Ewha Womans University, Kate is passionate about wellness, food, and health. She helps international visitors discover Korea's hidden charms.

How the site is funded

The site is free to read and may show ads and use affiliate links, clearly disclosed in our Disclaimer & Disclosure. Money never decides what we recommend — our Editorial Policy explains the firewall.

Say hi

Corrections, questions, topic requests — we read everything. Contact us here.